Shopper Sentiment Survey

Shopper Sentiment Survey July 2019

Published July 2019

Our latest survey suggests that consumer sentiment has deteriorated since April despite improvements in real earnings growth. Consumers expect the economy and their personal finances to weaken in the next three months, whilst saving is also expected to be put on hold. There was a notable shift in sentiment within the 18-24 year age group with a more pessimistic outlook compared to the previous quarter. Looking at spending intentions in the coming quarter suggests that conditions are unlikely to improve, putting further pressure on an already strained retail industry.

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Shopper Sentiment Survey April 2019

Published April 2019

Our latest Shopper Sentiment Survey suggests that Brexit’s six-month extension (announced one week before April’s survey) has done little to boost confidence among consumers. Although middle-aged groups generally feel more optimistic than younger and elderly shoppers, the vast majority expect the economy to weaken over the next three months. Despite continued improvements in real earnings since the start of the year, possibly easing anxiety around debt, shoppers are remaining prudent to splashing out in coming months.

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Shopper Sentiment Survey January 2019

Published January 2019

Our latest Shopper Sentiment Survey suggested that expectations about the economy were little changed compared with the previous period. Anxiety over Brexit accelerated to its highest level since the referendum, while ‘lack of savings’ and ‘repayment of debts’ were also top concerns. Overall, the backdrop for consumer spending remains weak with almost 50% of consumers suggesting they are planning to spend less or cut back their spending in the next quarter.

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Shopper Sentiment Survey October 2018

Published October 2018

There was a slight deterioration in our latest Shopper Sentiment Survey with expectations about the economy and personal finances weakening over the next three months. Anxiety over Brexit remained at its highest level since the referendum while concerns about ‘a weaker economy’ and ‘rising interest rates’ grew. Overall, we expect the backdrop for consumer spending to soften, as weakness in the propensity to spend outweighs any improvements in spending power. Indeed, a fifth of consumers expect to cut back their spending over the next quarter.

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Shopper Sentiment Survey July 2018

Published July 2018

Expectations about the economy weakened over the next three months while heightened anxiety over Brexit has reached its highest level since the referendum. However, consumers’ propensity to spend remains soft; they appeared to have spent cautiously over the last three months with little sign of an improvement on the horizon.

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Shopper Sentiment Survey April 2018

Published April 2018

A general improvement in perceptions about the economy and personal finances is likely to reflect the sharp fall in inflation and real wages resurfacing for the first time in a year. However propensity to spend remains weak with consumers appearing to have spent cautiously over the last three months which has rolled-over to their spending intentions over the next three months.

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Shopper Sentiment Survey January 2018

Published January 2018

There has been a slight improvement in our shopper sentiment results this quarter with consumers expectations about their personal finances improving. That said there has been a sharp shift in the sentiment of younger consumers particularly the 18-24 age group who have grown more pessimistic about the economy and their personal finances since the previous quarter.

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Shopper Sentiment Survey October 2017

Published October 2017

As personal finances come under increasing pressure consumers expectations about their personal finances have fallen further. Respondents also suggested that they have started to trade down to cheaper alternatives as well as shopping less frequently in order to better manage their finances.

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Shopper Sentiment Survey July 2017

Published July 2017

Shopper sentiment weakened markedly in the last quarter according to our latest Shopper Sentiment Survey. Current and future personal finances levels of debt and spending intentions for consumers were down on last quarters levels. Against a backdrop of more challenging economic conditions the latter half of 2017 is likely to present an intriguing mix of tougher conditions.

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Shopper Sentiment Survey April 2017

Published April 2017

Shopper sentiment on the performance of the economy weakened slightly in April compared with January as worries about Brexit and repayment of debts continued to dampened consumers spirits. Furthermore 38 per cent of consumers suggested that they intend to cut back on discretionary spending in the next three months.

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Shopper Sentiment Survey January 2017

Published February 2017

Shopper sentiment has seen a general improvement on the previous quarter although the backdrop for households remains challenging. Our research suggests that consumers would cut back on eating out takeaways pubs and restaurants first if they felt like their personal finances were under pressure.

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Shopper Sentiment Survey October 2016

Published November 2016

Overall confidence about the economy personal finances and savings has deteriorated over the last quarter. The biggest drop in confidence was seen across older consumers who are likely to be more concerned with rising costs of living.

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